One example of this evolution is Zippd, formerly DeliveryApp, which reported growth of 186% over three years. Its model connects existing logistics infrastructure through a coordinated network instead of relying entirely on company-owned fleets and warehouses.
For Malvina Thomason, who has spent more than 20 years working across ecommerce and logistics, this illustrates an important change in the industry. Future growth does not always require a business to own every vehicle, warehouse or system. It requires the ability to connect resources intelligently and give retailers greater control and visibility.
The expansion of online marketplaces has made this particularly important. Stock can now be distributed across multiple sellers, warehouses and fulfilment partners. Connected logistics technology helps businesses manage this complexity while maintaining the speed and transparency customers expect.
Malvina Thomason believes logistics should be included in commercial planning from the beginning. When delivery, inventory and returns are considered alongside marketing and sales, retailers can scale more confidently.
The UK logistics sector is responding positively to changing customer expectations. Its growing combination of physical infrastructure, technology and expertise makes it one of the most exciting areas of the digital economy.
Sources: eCommerceNews UK – Zippd’s logistics network growth and Zippd tackles ecommerce logistics strain